The fun in PR :)

 A challenging, yet exciting profession!

The fun that the PR industry presents:

Now that we're all clued up about what public relations is, I thought that maybe I should throw in a bonus feature and give some information on what exactly created some hype around PR as a popular career choice, which is the fun within the industry as well as some challenges the industry presents. As a student I obviously haven't entered industry myself but I know for a fact that public relations practitioners are not a bunch of boring ol' grey suits!

The dynamic nature of public relations allows it to stay relevant in any business context, the creative, strategic thinking in public relations with these features a niche can be formed. A job
in PR also means stability, PR ranks at the top of many global career polls and poses to be an industry that is undergoing constant growth. You’ll never be bored in public relations, trust me on this one! It is an ever-evolving industry and the fast-paced environment meaning that you will never be stagnant. From social media marketing to event planning, to media training and beyond—the creative, strategic and tactical work you might do is never the same on any given day. If you thrive on variety, this career is perfect for you!

Marketing, advertising, promotion, sales and public relations disciplines are highly integrated thus it is not one-dimensional as a career. You are frequently learning in the public relations industry as new challenges are posed daily. Public relations is an industry that arouses a lot of curiousity. Whether conducting research for a new project, trouble shooting a client issue or interacting with a dizzying cast of characters (colleagues, clients, journalists, consumers, etc.), you become smarter and more aware of the world every day.

As exciting as the profession is, it also poses some challenges...

The Gist Of The Public Relations Profession

Public relations is not propaganda!

 

Many misconceptions about the nature of the public relations industry or profession have been arising over the years, as I have stated in my blogger profile the main aim of this blog is to tackle all the myths about PR and to really help people get an understanding of what it is and its role in the corporate world. The most common and not so flattering misconception is that public relations is a propaganda machine, contrary to popular belief it is not so. People generally think that any person who is not even qualified can practice PR and that is not the case, as a person studying PR and about to enter industry soon I have the credibility to say that it is a difficult industry ans one cannot just practice it without a qualification.
                                                          


 What public relations is really about

Here is a more generally used definition of public relations:

public relations plural of pub·lic re·la·tions (Noun)

Noun The professional maintenance of a favorable public image by an organization or a famous person. The state of the relationship between the public and a company or other organization or a famous person.

source:http://dictionary.reference.com/browse/public+relations

It is basically the creation and maintenence of relationships with internal and external stakeholders  of an organisation. In life generally everything is ultimately dependant on people  thus it is important for any organisation to maintain goodwill with its publics. Reputation is everything and people are very unlikely to gravitate towards an organisation that is not reputable so basically PR is an important business function.